Questions below are tailored to your department. If something doesn't apply, leave it blank.
S1Walk me through how you manage the sponsorship pipeline — what stages does a deal go through, from first contact to a signed agreement?
If there's no formal process yet, just describe what actually happens in practice.
S2How many active deals are in your pipeline right now, roughly? What's the estimated total value?
Ballpark numbers are fine — this feeds directly into the monitoring dashboard.
S3What's your current outreach strategy — how do you find and approach new sponsors?
Cold outreach, warm intros, events, platform-driven? Is it written down anywhere?
S5How do you make sure sponsors are getting what they paid for — deliverables, reporting, activation?
This maps directly to partner retention (target: 90%+ renewal rate).
S6What's the biggest thing stopping you from closing more deals right now?
M2How are you managing the 12 content creators — do they get briefs, deadlines, and feedback?
Also: how is the Mahrez campaign being handled — what's been planned and what's still missing?
M3What metrics do you track to measure marketing performance right now?
Targets: 20M+ annual impressions, engagement above platform benchmark.
Follower growth
Reach / impressions
Engagement rate
Video views
Website traffic
Nothing tracked yet
M4How are marketing and sales coordinating on sponsor visibility in content?
M5Which platforms are you focusing on and why — and what's the growth strategy for each?
E1What tournaments are the teams currently registered for or competing in?
Cover both rosters — INT (CS2, Fortnite, LoL, Free Fire) and SKA (CS2, Fortnite, LoL, Tekken F, EA FC, Valorant, Overwatch).
E2What does the weekly training and practice schedule look like for each roster?
E4How are player contracts and roster changes managed — who handles them and is the process documented?
E5What's your process for scouting and bringing in new players?
FN1What does the monthly financial reporting look like right now — what's produced, and who sees it?
FN2How are department budgets currently allocated and tracked?
FN3What's the spend approval process — who can authorize what, and at what value threshold?
FN4Are there any financial risks, budget overruns, or cash concerns you're currently tracking?
H1What does the current hiring process look like — from an open position to a signed contract?
Target: time to hire within approved SLA, onboarding complete within 14 days.
H3Which positions are currently being actively recruited for?
Note: 5 TBD roles still need to be defined — Hassan, Ibrahim Hakami, Abdullah Challan, Mohammed Kefah, Abdelillah Meshadi.
H4How are performance reviews currently being done — is there a process, and is it being followed?
O1What operational processes have been formally documented — do you have SOPs or written workflows for anything?
O2How do you currently coordinate with other departments when there's a shared task or dependency?
If you're Mohammed Kefah (Cross-Dept Coordinator): walk through how that role actually works day-to-day.
O3What cross-department projects or tasks are you actively supporting right now?
O4What's the biggest process gap you see in how the organization runs day-to-day?
BL1What's your #1 priority for the organization in the next 6 months?
BL3What decisions have you delegated, and to whom? Where do you want to stay directly involved?
This defines the COO's actual decision-making scope.
BL4What would make you fully confident that operations are running well — what does that look like to you?